Successful developments start with understanding the market.
At Whitlocks, our role can begin long before the first home is ready for sale.
We work with housebuilders and developers throughout the development lifecycle, providing practical, market-led advice to help inform what to build, who to build it for, how to position it and how to achieve the strongest possible sales performance.
Before committing to a scheme, understanding the local market is essential.
We assess proposed developments against local demand, competing schemes, buyer profiles and achievable new-home values to provide commercially relevant insight at an early stage.
Our knowledge of local buyers and property values can help inform development assumptions and pricing strategies.
We consider comparable evidence, competing developments, buyer demand and likely achievable values to help establish a realistic position in the market.
What does the local market actually want?
By becoming involved early, we can provide insight into potential buyer profiles, unit mix, layouts, specification and positioning – helping developers create homes with their eventual market in mind.
Every development needs its own strategy.
We can advise on pricing, release schedules, positioning, launch activity and buyer engagement to create demand while maintaining momentum throughout the sales programme.
New homes require more than simply listing properties online.
From development branding and CGI-led campaigns to digital marketing, property portals, database activity and proactive buyer matching, we’ll create a coordinated campaign designed to showcase your development and generate demand.
Our team can manage the complete sales process, including pre launch enquiries, viewings, reservations, negotiations and sales progression.
From the first release to the final plot, we maintain regular communication with buyers and developers to keep transactions progressing.
Working with Whitlocks gives developers and housebuilders access to local property expertise throughout the development journey.
1. Appraise
We assess the opportunity, local market, likely buyer profile and potential end values.
2. Advise
We provide market-led input into the scheme, positioning, pricing and sales strategy.
3. Prepare
We develop the marketing approach and launch programme needed to introduce the development effectively.
4. Launch
We take the development to market, generate enquiries and proactively engage suitable buyers.
5. Sell & progress
We manage enquiries, viewings, negotiations and sales progression through to exchange and completion.
Explore our available properties and let our expert team guide you every step of the way.
